Ty Haney is Elon Musk's Reply Guy

Ty is back at Outdoor Voices and has aligned herself with Elon Musk. Take a deep dive into her hard right turn.

A few weeks ago I was recovering from a MOXI laser and was bored out of mind. Unable to go out in the sunlight for days, I ended up scrolling wayyyyy too much.

I did something a little weird: I made an X account. I was curious to see what this part of the internet was actually like, especially since Trump and Elon’s big beautiful breakup.

What I didn’t expect to find was Ty Haney, of Outdoor Voices, is not just posting on X, but revealing her true self on this platform.

For those unfamiliar with OV: it is an athleisure brand popular between 2014 - 2020, known for their signature slogan “Doing Things.” They are credited for popularizing the Exercise Dress and cult fandom. The brand was playful and portrayed an inclusive, progressive vibe. They had a wonderful message: exercise doesn't have to be hardcore or performance-based. It can be joyful and as simple as a walk with your dog.

Ty built up a community of [mostly] women through in-person activations like walk/run clubs, giving out the signature blue Doing Things hat just for showing up. Many look to her as a the blueprint in how to build a community around a brand, and for good reason.

I have a closet full of exercise dresses, matching sets, and loungewear from OV. I am from Austin, went to college in Boulder, and am just 4 years younger than Ty. I am (or was) her target consumer and I thought she was the coolest, and totally looked up to her.

In 2020, Ty was ousted from her brand when it was revealed that she had mismanaged millions in VC funding and was very underwater, plus allegations of extreme mean girl behavior in the office.

And now in 2025, after the company changed hands a few times and became a gaunt shell of itself, Ty is back - and she is working with Elon Musk.

She was welcomed back by all former OV girls & influencers with open arms. I totally get it too - OV was better when she was there. It is undeniable.

Now look, I don’t want to write another take-down piece. Others did that when she left the company. She was young, and people grow and learn. Google it if you want that story.

The question I am asking today is: why are so many women willing to overlook her close relationship to Elon? My guess is a large percentage are just unaware, and another are willfully ignorant.

Because here’s the thing: Ty did not come back with any humility, any accountability, or any tales of personal growth. She came back aligned with Elon Musk and with an attitude of something to prove to all of us losers.

Ty has come back full techno-fascist. I added the below recent X post of hers to exemplify her comeback attitude, throwing shade at her former OV employees. Isn’t this what we used to call “subtweeting”?

Elon Musk, in running for the most Evil Man in the world & one of the biggest reasons (if not the reason) Trump is president and the reason our country has an overall vibe of hate.. yes that man is her mentor.

Musk and Ty Haney “dated” back in 2018. According to some super reliable (/s) Reddit posts, Ty shared graphic details about her sex life with Musk with her OV team, and even used the marketing team to plant PR stories about their budding romance. Around the same time (like within days), Elon went public with Grimes at an award show. lol.

It appears as if the two are still very close. She replies to his X posts constantly and seems to really cry out for his attention. She is endorsing more than just his personal qualities, she is also endorsing his politics.

Yet women are lining up to buy a Bebe-inspired bedazzled $128 sweatshirts (with no mention of the material or where it is made FYI) and Alo skirt knock-offs.

The brand seems to be pandering to Gen Z now. In her interview on the How Long Gone podcast, Ty herself admitted that she “studies” the Boulder High School students to see what they are wearing.

Gone is the playful, inclusive branding. The new vibe is “sexy”, chronically online microtrendy, and just sizes S,M, and L.

The girlies are praising her comeback. “We are SO back” was what I kept seeing on her Instagram posts. Why?

In 2025, our votes are being gerrymandered away. Our rights as women and those of minorities are being voted on by white men well past retirement age. The wealth gap has grown to unsustainable and inhumane levels.

This is not the time to sit back and gloss over political affiliations in order to gain acceptance from someone who is sucking up to Neo nazi tech bros through purchasing expensive, low quality items you don’t need. This is not 20 years ago, this is not 10 years ago. Our country is at a crossroads, and you can choose what side of history you want to be on.

So let’s take a look at her X posts, and then you decide for yourself if this is a company and person you want to stand behind. Conscious consumerism, baby.

She’s a Tech CEO Now

Ty Hunny is all about the Money:

Uncontroversial in nature, but I think it sheds a lot of light - Ty is chasing trends in hopes to become very wealthy.

Let’s unpack TYB a little bit, one of two ventures she started up in her 5 years away from OV, first. I think Ty says it best here:

There she is with those money symbols, it is all so transparent. so ya she’s a Tech CEO now!

TYB stands for Try Your Best - the girl loves child phrases, doesn’t she? and it is an NFT/crypto late stage capitalism consumer culture loyalty app apparently designed for Gen Z. The idea is to make it easier for you to obsess over your favorite brands…. because it was so challenging for us to do that before! /s

Can someone please explain to me what the “obsession economy” is? Thanks.

Is the US not sick of consumer culture yet? Do we really need another rich person to tell us what we should buy in order to feel something? Because our planet is literally begging us to stop.

Here’s an interview Ty gave explaining the idea behind TYB:

I really don’t get it. Do you? An aesthetically pleasing consumer profile? That is where we are focusing our efforts? It is funny to me that she is aspiring to build the next big Gen Z consumer loyalty app, and thinks the right Musk to align herself with is Elon. Is she even aware of how iconic Vivian is?

Probably not, because I don’t think she is actually in touch with what is trendy. She is cosplaying - just like her cosplay Cowboy husband Mark.

In addition to TYB, Ty also started a CBD gummy company that she pivoted into an energy drink when the CBD gummies failed. She is calling that Joggy.

Elon’s Reply Guy

Back in 2023, Ty soft launches her continued relationship with Elon, post situationship.

If you care to see it, there are videos of her with Elon in the Cybertruck at this same event immortalized on Reddit. Ty loves her Cybertrucks. She can be seen here, seductively asking Elon for a new colorways, which it appears he granted her wish.

Going back to last year, months before the 2024 election, she posts on 7/10/24 and its giving humble brag. Pictured here working out of the X offices:

Which made me start thinking more about this post of hers that I initially overlooked:

I want to know what she means by “unique access to data” now that I know she is working out of X offices, and we all know what DOGE was up to less than 6 months after this was posted.

Next we have her responding to Codie Sanchez, which if you are one of my close friends you know how I feel about this woman. She is a total grifter to put it nicely. She sells courses teaching you how to get rich thru passive income - that should pretty much explain it. (Codie Sanchez also calls Austin home, and I hate that it has attracted so many MAGA grifters)

Codie is trying to convince us that Elon can singlehandedly “revitalize” our nation. I think we should all be wary of anyone claiming that any one person will save us all.

“categorically the best CEO of our time” - insane, right? Let’s take Tesla as an example. Elon invested $6.5M in their series A & became chairman of the board. He forced one of the original founders, Eberhard, to step down as CEO and eventually Elon took over and also started claiming he was an original founder of Tesla.

Eberhard sued in 2009 and they ended up reaching a settlement. Musk is one of 5 individuals who can be officially recognized as a co-founder. Reminiscent of the tantrums I used to throw when my grandparents wouldn’t let me cheat at board games, then they’d give in and just let me win because it was easier. I had wore them down.

(this one is from after the election, but another example of her fawning over a Faux-EO and destructive capitalists:)

America’s smartest CEO?? [ty] Hunny, excuse me? This list of companies already has me grossed out, and each smug face is punchable in its own different way.

Anyone who looks at this lineup of men and aspires to be one of the faces on here is a lunatic full stop.

I love this one where she shares an interview Elon gave discussing his biggest mistake: putting too much weight “on somebody’s talent and not enough on their personality.” Seems like an odd thing to post for someone who was accused of hiring all of her friends & creating a mean girl culture to run OV before it nearly went under. I sense zero remorse.

Election Day

So, leading up to the election she posts some Elon stuff, but it really ramps up on and after Election Day. She is elated over Trump’s victory:

See the date? November 5th, 2024. So in case you were still confused on where Ty stands, be confused no more. She is full dark MAGA.

She chose Trump/Musk because she is comfortably part of the club or thinks she has a real shot at it. Extreme lack of empathy in order to serve her own desires. But, I think she might have forgotten where Musk ultimately stands on women:

This next one is nuts. So did Elon call Ty to give her the big news well before it was called in Trump’s favor? If so, they are much closer than initially thought. I kind of assumed it was just a pity relationship he had with her from his end.

Vomit in my mouth. I will state the obvious: If Elon created a software that calculated the outcome of the US Election 4 hours before it was called, meaning he had access to the voting data somehow, you can’t convince me he didn’t manipulate it.

Mean Girl Vibes Meets MAGA

This post above isn’t Elon related but I just wanted to share because it's soooo pick me. And a clear representation of mean girl behavior: look at me, I am better than you because I didn't have to pay to play. She could have just kept that to herself.

The above X post is the first time she promotes DOGE. She will go on to more explicitly. & In the post right above it, just as a caterpillar gets its wings, Ty Haney is getting an ambiguous stage with a microphone + buzz words artfully strung together as part of her final transformation into a Tech Faux-EO.

Yet again she is trying soooo hard to put Elon Musk and Ty Haney into the same sentence, and this article is proof that it is working! The more I scroll, the more I am starting to believe the rumors that she had the OV team plant PR about their “romance.”

As someone who visits family in the city often, I am offended for you. We’ve all seen the stories about the subway, I know. But the facts are that it is still very safe to travel this way.

Public transportation is the most affordable way to get around in a city with a massive wealth gap. Incredibly out of touch. And, that is Maye Musk she is responding to, Elon’s mother.

What is most important to Ty? winning the game. not being a good person, not having a good product. winning the game.

This set of above posts above is absolutely hilarious. The arrogance is absolutely dripping from her X account. & on Christmas Day of all days she is posting these things. Weirdo behavior: tweeting her fascist ex-boyfriend on Christmas Day while with her family.

This one below is funny, because does Ty really think that X would suddenly become a loving place, and she will be a part of the change (this is how narcissists think btw)? Elon Musk is setting the vibes of this platform, and his official vibe is self described as “dark”. It really does scream “im not very smart.”

Of course she can’t ring in the New Year without digitally kissing her neoNazi mentor ex bf at midnight:

(I added that broccoli sticker to conceal her child’s face) Idk about y’all, but with all the porn on X, this is the last platform I would ever post a photo of my child to. Especially not when days earlier Elon had been begging people to be more positive on the platform.

Elon’s reply guy at it again, with more PICK ME, ELON behavior:

Because this is already so long, I decided to save her 2025 posts, some recent podcast appearances, and a Texas Monthly interview from a few days ago (that she is trying to keep on the DL) for a “part 2".” I have more thoughts to share that go beyond Ty Haney.

Update: she responded, so I guess it is safe to say this coverage got under her skin a bit. This just proves my point though…

While my intention is to increase awareness about OV and their political affiliations so people are aware of where their money is going, my ultimate goal is to get those of us so entrenched in consumer culture to become more curious and intentional about where we spend our money and what type of people we platform.

Part 2 here.